Getting started·Video · 26 sec · 4 steps · November 4, 2026

Fill in the brand profile

Tell Postfolio how the brand sounds, the themes it posts about and what you deliver, so plans and drafts start from the brief.

1. 01

   Find the profile

   The brand profile sits on the brand’s Overview. It starts at 0 of 7, and each part you fill in ticks off.

   

2. 02

   Voice and brief

   Write how the brand sounds, who it’s for and what to avoid.

   

3. 03

   Pillars

   Add the themes every post belongs to, with the mix you’re aiming for.

   

4. 04

   Package

   Set what you deliver each week or month, so the plan can be checked against it.

   

Next tutorial

Preview your Instagram grid →Planning · 30 sec

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