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Postfolio vs Hootsuite
Hootsuite is a long-standing social media suite for larger marketing teams, with publishing, listening and analytics across many networks. Postfolio is built for people who run social media for more than one brand, and for the clients they run it for.
Where Postfolio is different
01
The Grid is the real profile
Postfolio draws your planned posts into the brand’s actual Instagram profile, above the posts already live, with the date on every tile. You judge the feed exactly as a follower will see it.
02
A portal for every client
Each client signs in to their own brand’s portal and sees only what needs them. They approve or ask for changes in a click, and nothing posts until they do. You pick how involved each person is: full collaboration, low collaboration, comment only or viewer.
03
Invoices beside the work
Bill a client from the brand they’re for. They pay by card on a page with your name on it, and Stripe pays you out to your own bank.
04
A Studio for planning in bulk
Lay out a month of posts on one canvas, group photos into carousels, sort them into weeks and send what’s ready to the Grid.
Postfolio at a glance
- Built for
- Social media managers, agencies and brands running more than one account
- Instagram grid
- The real profile with planned posts drawn in, drag to reorder
- Planning
- Studio canvas, Calendar (Month, Sheet and Planner)
- Client approvals
- Each client gets their own portal, with four roles to choose from
- Invoices
- Clients pay your invoices by card, paid out to your own bank
- Assistant
- Olio, which you text over iMessage
- Publishes to
- Instagram, TikTok, Facebook and Pinterest
- Price
- $10 for the first month on any plan
When Hootsuite may suit you better
If you need social listening, or publishing to LinkedIn and X for a large in-house team, Hootsuite is built for that. Postfolio is built for people who manage brands for clients.
More comparisons
( Postfolio )
Plan, approve and publish for every brand you run.
A calendar for every brand, a Grid that shows the real Instagram profile, client approvals, reports and invoices. Your first month is $10.