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Postfolio vs Planoly
Planoly is known for its drag and drop Instagram grid planner, used by creators and small brands. Postfolio is built for people who run social media for more than one brand, and for the clients they run it for.

Where Postfolio is different
01
A portal for every client
Each client signs in to their own brand’s portal and sees only what needs them. They approve or ask for changes in a click, and nothing posts until they do. You pick how involved each person is: full collaboration, low collaboration, comment only or viewer.
02
A Studio for planning in bulk
Lay out a month of posts on one canvas, group photos into carousels, sort them into weeks and send what’s ready to the Grid.
03
Invoices beside the work
Bill a client from the brand they’re for. They pay by card on a page with your name on it, and Stripe pays you out to your own bank.
04
Olio, the assistant you text
Text Olio photos and a line from your phone. The draft is waiting on the brand’s Grid when you sit down, and nothing goes out until it’s approved.
Postfolio at a glance
- Built for
- Social media managers, agencies and brands running more than one account
- Instagram grid
- The real profile with planned posts drawn in, drag to reorder
- Planning
- Studio canvas, Calendar (Month, Sheet and Planner)
- Client approvals
- Each client gets their own portal, with four roles to choose from
- Invoices
- Clients pay your invoices by card, paid out to your own bank
- Assistant
- Olio, which you text over iMessage
- Publishes to
- Instagram, TikTok, Facebook and Pinterest
- Price
- $10 for the first month on any plan
When Planoly may suit you better
If you run one account for yourself and only need a grid planner, Planoly is a simple choice. Postfolio is built for people who run social media for several brands and their clients.
More comparisons
( Postfolio )
Plan, approve and publish for every brand you run.
A calendar for every brand, a Grid that shows the real Instagram profile, client approvals, reports and invoices. Your first month is $10.